Story

About the Brand

Founded in 2017 by Egyptian designer Leila Abo Tira, Aliel—Leila spelled backward—embodies the beautiful and unusual side of fashion. At Aliel, we start with one Arabic word. We expand that word to create a story, a concept, and a timeless design. Every woman has a story, her wardrobe should too. A combination of aesthetic, concept, and quality, Aliel is a contemporary, independent brand with a modern twist. Unique and unusual is in our DNA. We balance tradition with rebellion. We capture hearts and inspire. Aliel empowers and inspires women through art. We celebrate originality, individuality, equality, and freedom—the freedom to be you without any boundaries. Our previous collections are a testament to our mission: The Horra, Ghalia, Aseela, Farha Basita Sukoon, and Jari’aa let every woman express herself confidently.
ALIEL has been spotted on make-up mogul Kylie Jenner, Adriana Lima, Joey King, Sofia Richie, Shay Mitchell, Jessie J, Bella Thorne, Desi Perkins and many more.
MENA Celebrity Endorsement : Youssra, Shereen Reda, Mona Zaki, Arwa Gouda, Dorra Zarrouk. 

 

About the Designer

 

Leila Abotira is an independent designer and the founder of ALIEL. With an artistic fashion designer for a father who worked in the leather manufacturing industry for decades, Leila grew up surrounded by art. This background gave her a good eye for detail, and the inspiration to start her own brand: Aliel. Aliel’s pieces are the manifestation of Leila’s creativity and imagination.